"Increase your revenue and profit!" - Les Brown

"How you think directly impacts how much you sell! This book is a must-read for even the most successful sales professionals!” - Brian Tracy

“I predict that Todd Bermont's new book, Cognitive Selling™ will be a big hit with salespeople around the country. It's full of real-life selling experiences from Todd's rich background in sales. He's a masterful salesperson and he knows how to communicate what he knows in a highly readable and entertaining manner." - Roger Dawson

How you think directly impacts how much you sell. Cognitive Selling shows you exactly how you can transform your approach to selling to attain amazing results! At the beginning of his career, Todd Bermont couldn't sell water in the desert. Today, he is a world-renowned sales champion who has worked with over 250, Fortune 1000 clients, in over 20 countries across the globe. In fact, seven times in his career, selling for four different companies, Todd has tripled his territory sales in just one year! How is it possible that Todd Bermont went from a salesperson who "couldn't buy a sale" to a world-renowned sales champion? This book shows you how. If you want to maximize your selling results, this book is for you!

PART I: A WINNING ATTITUDE

Chapter 1: Belief in Yourself
Chapter 2: Faith in Your Company
Chapter 3: Confidence in Your Solutions
Chapter 4: Accountability
Chapter 5: Passion
Chapter 6: Determination to Succeed

PART II: WINNING CHARACTER TRAITS

Chapter 8: Competitive Spirit
Chapter 9: Customer-centric Philosophy
Chapter 10: Strong Ethics, Character & Integrity
Chapter 11: Attention to Detail
Chapter 13: Creativity
Chapter 14: Sense of Urgency
Chapter 15: Fun & Humor

PART III: GUEST ARTICLES BY SALES CHAMPIONS

Chapter 16: "Cultivating Business" by Tom Donahue
Chapter 17: "The Focus Principle" by Jason McClure
Chapter 18: "7 Sales Skills to Improve on" by Shamus Brown
Chapter 19: "Why not be great?" by Jeff Meyer
Chapter 20: "Overcoming the myths of cold calling" by Polly Lemire
Chapter 21: "Acting the part" by Rock Griffin

SUMMARY