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ON-SITE: "Customized" Sales Training Solutions

Lecture Topics, Workshops, and Role-plays

To begin enjoying the benefits of a custom sales training program by Todd Bermont, first, you choose the desired length of your program. Each half-day segment can accommodate up to eight (8) lecture topics, two (2) group workshops and one (1) interactive role-play. Once you determine the length of time you want to invest in, you then proceed to the following menu of topics, workshops, and role-plays, and select the items you would like to include in your custom sales training program.

It’s that simple!

You can download a brochure of our custom sales training solutions right from this page. Just print it out and place an 'X' in the boxes next to the topics, workshops and role-plays you want to choose to start the process. Once you select your choices, we will set up either an in-person or phone meeting between you and your sales trainer to formalize the agenda and summarize the goals and objectives of the program.

Lecture Topics



COGNITIVE Fundamentals of Selling
  • Positive Attitude
  • Passion – Solution, Company, Territory, Job
  • Drive
  • Competitive Spirit
  • Goal-Orientation/Focus
  • Customer-Centric Philosophy
  • Winning Character
  • Attention to Detail
  • Persistence – NOT Accepting NO for an Answer
  • Creativity

    STRATEGIC Fundamentals of Selling
  • Effective Time Utilization & Leverage
  • A Plan For Success (Goals, Objectives & Strategy)
  • Product/Solution Knowledge (Feature/Function/ROI)
  • Customer Understanding
  • Industry/Market Expertise
  • Competitive Awareness
  • Ongoing Funnel Development (Suspects & Prospects)
  • Call Higher in the Organization
  • Sell Earlier in the Decision Making Cycle
  • Create Messages that Sell

    TACTICAL Fundamentals of Selling
  • Prepare for the 6 Phases of Every Sales Call
  • Communicate Effectively
  • Qualify (Identify Decision-Making Criteria)
  • Position to Win
  • Price According to Value/Focus on Total Cost of Ownership
  • Quantify ROI
  • Negotiate a Win-Win
  • Handle Objections
  • Always Be Closing
  • Follow-up

    RECOMMENDED General Topics
  • The Customer’s Decision Making Hierarchy
  • The Fundamental Selling Model
  • Taking Immediate Action
  • Expanding the Sale
  • Non-traditional Closing Techniques
  • Leverage
  • The Law of Focus


    Workshop Topics
  • Key Selling Points Workshop
  • Decision-Making Criteria Workshop
  • Sales Call Messaging Workshop
  • Competition Workshop
  • Product/Solution Workshop
  • Quantifying ROI Workshop
  • Negotitating Workshop
  • Funnel Development Workshop
  • Decision-Maker Mindset & Motivation Workshop
  • Sales Call Workshop by Decision-Maker
  • Objection-Handling Workshop
  • “Live” Opportunity Workshop


    Role-play Topics
  • Cold-call
  • Competition
  • Introduction/Establish Credibility/Generate Interest
  • Qualifying
  • Present Solution
  • Objection-Handling
  • Negotiating
  • Closing
  • Non-verbal Communication
  • Verbal Communication
  • Irate Customer

    If you are interested in a custom sales training solution, just click here for a PDF Brochure, print it out, and place an 'X' in the boxes next to the topics, workshops and role-plays you want to choose to start the process. Once you select your choices, call us to set up an appointment between you and your sales trainer to formalize your agenda and summarize the goals and objectives of the program. It's that simple.

    For more information, call us today at 1-888-894-6400 or directly at 312-493-0582 for more information today. You can also click on the box below to request a free, no obligation quote. Thank you for considering Todd Bermont of 10 Step Corporation for your sales training needs.









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